High Tides Magazine: Launch Party Invitation
Following the annual Half Moon Bay forth of July parade where Devious Design and some close friends participated and marked the official beginning of the magazine we held a launch party. Practically the entire town was invited. "Spot" was a mounted Striped Marlin, which I had caught on a recent trip to hawaii.
High Tides: Redesign
Toward the end of the second year, Devious Design made the decision to tweak the cover. We felt the new look had a more sophisticated look without the paneled masthead. The jester was lent to us by a local merchant. The idea was always to promote not only the community, but the local merchants. By this time, we were printing 15,000 magazines, and beginning to branch off further inland to the city of san mateo.
Mardi Gras Comes to the Coast
High Tides Magazine featured not only a fun and Guide: We showcased recipes, which we cooked the food, photographed it and tested with friends. We featured contests. The most popular was the "find the fake ad", wheere we would design and place a fake ad in the magazine. not only did the readers enjoy it, but the advertisers loved it because it forced the reader to look over all the editions advertisements. High tides aslo collaborated with local restaurants to host parties. In this issue, we had a cajun throw down with zydeco band, and Kenneth cooked the jambalaya for over 200 people. most of these events supported local charities.
Prior to High Tides Magazine, my magazine design experience was designing loupe magazine, which was a 16-page magazine insert into Photo district news sponsored by eastman kodak company, AND A BRIEF STINT WORKING FOR FREQUENT FLYER MAGAZINE. the loupe logo was also designed by devious, and can be viewed in the "logo design" section of this website. the back cover advertisement for eastman kodak's top of the line lumiere film was designed by devious , and can be viewed under the "advertising design" tab
on this website. in addition to Loupe, devious also collaborated with the national advertising firm,
weiden and kennedy to provide design concepts and mock layouts for ESPN the magazine.
High Tides: Other Coast Lines
This double-spread is a good example of high tides magazine featuring other coast lines across the country: The coast of maine. this issue included a panel of friends who taste tested local restaurants clam chowders. we also threw in a canned clam chowder from the grocery store. ironically, snow's canned clam chowder won the contest.
In 1999, following my move to Moss Beach, California: 25 minutes south of San Francisco on the San Mateo Coastside, Devious Design was contracted by Future Publications to help with concepts, design and production in their video gaming marketing department. In 2001, changes at Future, and a personal desire to go back on my own lead me to opening a studio in Half Moon Bay, a short distance north of Moss Beach. Two months into the venture, the terrorist attack on 9/11 took place. Since at the time, many of my clients were still located in New York City, business came to a stand still: Actually, there was no need to go to the office because the phone completely quit ringing. I made the decision to create our own magazine. What I believed would be a short two or three month lived endeavor (Adding some fresh material to my portfolio) turned into a fantastic two-year run: Meeting many wonderful people and pushing my design and marketing skills to new highs. High Tides Magazine enjoyed a growth of going from a print run of 7,500 magazines to 15,000. Not bad for a small community, which I was told you had to live there seven or more years before anyone even recognizes you. Many thanks must go to the Half Moon Bay Chamber of Commerce, who I already had a working relation. During the first year, High Tides won six national awards for Excellence in Communication from GraphicDesign: USA Magazine.
High Tides: The End.
With the loss of my partner in the venture, this was the cover of the final issue. A combination of burn out and addiction lead to the end of the publication. I was proud that I completed this final edition all alone. I would soon leave california, go to rehab, and begin a journey of recovery from drugs and alcohol. This would lead me to graduate school in minnesota studying and graduating from hazelden Graduate school of Addiction studies. I would continue my education at Adler Graduate School combining my addiction counseling with art therapy. Eventually, this would bring me to northwest Arkansas to co-found Sweet Emotions Counseling in Springdale. Please, visit the "art therapy" section on this website for more information.
Mardi Gras issue double-page spread
Inspired by National geographic, and Kenneth's passion for photography the magazine was extremely colorful,
and printed on high quaily paper. kenneth, friends and even family wrote all the articles. All of the ads and photography where created by Kenneth and Devious Design.
ALL PHOTOGRAPHY, DESIGNS, AND WEB DESIGN: COPYRIGHT ©2018. SWEET EMOTIONS, LLC. ALL RIGHTS RESERVED.
ESPN2: Sports Figures
DEVIOUS DESIGN DESIGNED THE MATERIALS WHILE COLLABORATING WITH PROFESSORS FROM COLUMBIA UNIVERSITY TO CREATE AN MATHEMATIC EDUCATIONAL TOOL TO AID IN TEACHING HIGH SCHOOL STUDENTS MATH UTILIZING SPORTS SCENARIOS TO PRODUCE ARITHMETIC PROBLEMS.
THE workBOOK AND ACCOMPANYING VIDEO, WHICH DEVIOUS PRODUCED PACKAGING WAS SPONSORED BY CABLE CHANNEL, ESPN2. THE THE PIECE WAS SELECTED FOR AN AWARD FOR DESIGN AND CONCEPT BY THE US EDUCATIONAL DEPARTMENT.
High Tides Magazine: Premiere Issue
The intial print run for the first edition of High Tides was as stated above 7,500 magazines. In addition, the issue was only 36-pages, eventually we would grow to 56-pages. The concept was a high quality fun & leisure magazine on the San Mateo Coastside. The magazine was free, and paid for by advertisers, which we had to hit the pavement and push a product that had no history, and two long time competitors: The town's newspaper: The Half moon bay review, who had a monthly magazine. there was also Coast View Magazine, which had also had a long history, and run by a long time resident. We had our work cut out for us.
High Tides: Dog Days of Summer
By the second summer of publication, everyone was getting involved. Even Devious Design's Vice-president, Caleb Stone Davis:
Kenneth's faithful german shorthaired pointer made the cover. For another example of Caleb being featured in Devious Design's work see the "Advertisement Design" section of this website. Caleb was spotlighted in an ESPN outdoor Ad, which appeared in Sports afield magazine. By this time, we had begun to visit other coastal locations around the united states, and highlight them in the magazine. This issue included key West.